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CEO Temporal Focus and Product Newness

Lookup NU author(s): Dr Saurabh BhattacharyaORCiD



This is the authors' accepted manuscript of a conference proceedings (inc. abstract) that has been published in its final definitive form by American Marketing Association, 2023.

For re-use rights please refer to the publisher's terms and conditions.


Marketing scholars have urged for upper echelons theory to be extended to the marketing field and to explore how CEOs’ traits influence marketing outcomes. Despite these calls for research, only scant literature explores the influence of CEOs’ traits on marketing outcomes. Responding to these calls, we explore if CEO temporal focus influences the level of innovation measured as product program newness. We further explore the mediating role of market orientation under boundary conditions of perceived time pressure and synchronicity preference for CEO temporal focus and product program newness relationship. We have received evidence supporting our hypothesis based on a sample of 264 firms. Our findings have significant implications for boards of directors and CEOs who want to serve customers more innovatively by launching new products and ensuring a high level of newness in those launched products.

Publication metadata

Author(s): Agnihotri A, Bhattacharya S

Editor(s): Umashankar, N; Lisjak, M;

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: 2023 AMA Winter Academic Conference: Reconnecting and Reconceiving the Marketplace

Year of Conference: 2023

Pages: 945-961

Online publication date: 05/02/2023

Acceptance date: 18/11/2022

Date deposited: 21/03/2023

Publisher: American Marketing Association


ePrints DOI: 10.57711/8qfj-kh19

Library holdings: Search Newcastle University Library for this item

ISBN: 9780877570158