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Does personalized advertising have their best interests at heart? A quantitative study of narcissists’ SNS use among Generation Z consumers

Lookup NU author(s): Professor Natalia Yannopoulou

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This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).

Publication metadata

Author(s): Wang Zi, Yuan R, Luo J, Liu M, Yannopoulou N

Publication type: Article

Publication status: Published

Journal: Journal of Business Research

Year: 2023

Volume: 165

Print publication date: 01/10/2023

Online publication date: 03/06/2023

Acceptance date: 23/05/2023

Date deposited: 06/06/2023

ISSN (print): 0148-2963

ISSN (electronic): 1873-7978

Publisher: Elsiever

URL: https://doi.org/10.1016/j.jbusres.2023.114070

DOI: 10.1016/j.jbusres.2023.114070

ePrints DOI: 10.57711/vq44-9781

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