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Exploring the Influence of Leadership Ethics on Employees' Brand Loyalty: A Constructivist Grounded Theory

Lookup NU author(s): Dr Doane Ye, Professor Suraksha Gupta, Dr Eftychia Palamida

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Author(s): Ye Doane, Gupta Suraksha, Siala Haytham, Palamida Eftychia

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: 6th International Conference of Marketing Strategy and Policy

Year of Conference: 2022

Online publication date: 07/10/2022

Acceptance date: 25/07/2022

Publisher: Marketing Strategy and Policy

URL: https://mspresearchcenter.com/

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