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CEO narcissism and CSR: role of organizational virtue orientation

Lookup NU author(s): Dr Saurabh BhattacharyaORCiD



This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).


Leveraging the microfoundational lens of CSR, this study examined the relationship between CEO narcissism and CSR investment by focusing on the mediating role of organizational virtue orientation (OVO) and the moderating role of institutional investors. Based on a sample of 1,208 domestic Indian firms over five years, our hypotheses tests revealed that CEO narcissism positively influences CSR investment via OVO signaled through virtue rhetoric. A moderated path analysis suggested that the proportion of institutional investors strengthens the effect of OVO on CSR, i.e., it moderates the mediated relationship between CEO narcissism and CSR investment. The findings contribute to understanding the influence of CEO traits such as narcissism and the underlying mechanism through which they drive the CSR performance of a firm.

Publication metadata

Author(s): Agnihotri A, Bhattacharya S

Publication type: Article

Publication status: Published

Journal: Society and Business Review

Year: 2024

Volume: 19

Issue: 2

Pages: 316-335

Print publication date: 12/04/2024

Online publication date: 29/08/2023

Acceptance date: 08/08/2023

Date deposited: 07/11/2023

ISSN (print): 1746-5680

ISSN (electronic): 1746-5699

Publisher: Emerald Publishing Limited


DOI: 10.1108/SBR-03-2023-0080

ePrints DOI: 10.57711/e5dx-f379


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