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CSR fit and organizational attractiveness for job applicants

Lookup NU author(s): Dr Saurabh BhattacharyaORCiD



This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0).


Purpose: The paper's objective is to explore a conceptual model on the influence of CSR “fit” on organizational attractiveness among job applicants under the boundary conditions of CEO activism and CSR credibility. Design/ Method: The study is based on archival research, largely reviewing extant literature in CSR and drawing propositions based on existing theory.Findings: The paper draws propositions based on the literature on CSR fit, credibility, and CEO activism. Our paper asserts the influence of CSR fit on organizational attractiveness among job applicants. It further explains moderated mediating mechanism through which CSR fit influences organizational attractiveness among job applicants. Originality: Recruitment literature has primarily explored the role of CSR in attracting potential job candidates. In this paper, we present the role of CSR “fit,” an aspect not explored before in recruitment literature. We also introduce the role of CEO activism in recruitment literature.

Publication metadata

Author(s): Agnihotri A, Bhattacharya S

Publication type: Article

Publication status: Published

Journal: International Journal of Organizational Analysis

Year: 2022

Volume: 30

Issue: 6

Pages: 1712-1727

Print publication date: 07/12/2022

Online publication date: 07/12/2022

Acceptance date: 09/06/2021

Date deposited: 07/11/2023

ISSN (electronic): 1934-8835

Publisher: Emerald


DOI: 10.1108/IJOA-12-2020-2514


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