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Lookup NU author(s): Sammie Nguyen, Dr Qionglei YuORCiD, Professor Natalia Yannopoulou
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Author(s): Nguyen D, Yu Q, Yannopoulou N
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: European Marketing Academy Annual Conference (EMAC 2022)
Year of Conference: 2022
Pages: A2022-107577
Online publication date: 24/05/2022
Acceptance date: 02/04/2018
Publisher: European Marketing Academy
URL: https://proceedings.emac-online.org/index.cfm?abstractid=A2022-107577&A%20Conceptualisation%20of%20Consumer%20Multiculturation
