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A Conceptualisation of Consumer Multiculturation

Lookup NU author(s): Sammie Nguyen, Dr Qionglei YuORCiD, Professor Natalia Yannopoulou


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Publication metadata

Author(s): Nguyen D, Yu Q, Yannopoulou N

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: European Marketing Academy Annual Conference (EMAC 2022)

Year of Conference: 2022

Pages: A2022-107577

Online publication date: 24/05/2022

Acceptance date: 02/04/2018

Publisher: European Marketing Academy