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Consumer Cultural Affiliation and Acculturation in Multicultural Marketplaces

Lookup NU author(s): Professor Andrew Lindridge, Professor Natalia Yannopoulou


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Publication metadata

Author(s): Lindridge A, Yannopoulou N

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: Consumer Culture Theory

Year of Conference: 2023

Acceptance date: 01/03/2023