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Consumer Cultural Affiliation and Acculturation Amongst Ethnic Minority Consumers: An Approach from Social Identity Theory

Lookup NU author(s): Sammie Nguyen, Professor Andrew Lindridge, Professor Natalia Yannopoulou


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Publication metadata

Author(s): Nguyen D, Lindridge A, Yannopoulou N

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: Academy of Marketing

Year of Conference: 2023

Acceptance date: 27/06/2023

Publisher: Academy of Marketing


Library holdings: Search Newcastle University Library for this item

ISBN: 9781399958042