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Lookup NU author(s): Sammie Nguyen, Professor Andrew Lindridge, Professor Natalia Yannopoulou
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Author(s): Nguyen D, Lindridge A, Yannopoulou N
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: Academy of Marketing
Year of Conference: 2023
Acceptance date: 27/06/2023
Publisher: Academy of Marketing
URL: https://academyofmarketing.org/wp-content/uploads/2023/07/Updated-Proceedings-Book.pdf
Library holdings: Search Newcastle University Library for this item
ISBN: 9781399958042