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Guest editorial: International marketing perspectives on digital platforms and their ecosystems

Lookup NU author(s): Professor Natalia Yannopoulou

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This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).

Publication metadata

Author(s): Mandler T, Luo J, Yannopoulou N, Wirtz J

Publication type: Article

Publication status: Published

Journal: International Marketing Review

Year: 2024

Volume: 41

Issue: 5

Pages: 849-855

Print publication date: 01/10/2024

Online publication date: 01/10/2024

Acceptance date: 16/08/2024

Date deposited: 11/09/2024

ISSN (print): 0265-1335

ISSN (electronic): 1758-6763

Publisher: Emerald Publishing Limited

URL: https://doi.org/10.1108/IMR-09-2024-392

DOI: 10.1108/IMR-09-2024-392

ePrints DOI: 10.57711/gkqm-z310

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