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The role of emotional coherence in electric vehicle purchasing decisions

Lookup NU author(s): Dr Cristian Domarchi DomarchiORCiD, Dr Quoc VuongORCiD, Professor Elisabetta Cherchi

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This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).

Abstract

© 2024 The Author(s). Cognitive consistency theories offer a solid background to understand the effects of latent psychological constructs in decision-making. These theories model decision-making as the product of a dynamic and recursive process in which individual elements are evaluated toward a decision and this emerging decision returns to its individual elements. In this study, we use the Hot Coherence (HOTCO) cognitive consistency theory to analyse the choice between electric, hybrid-electric, and petrol vehicles. We apply the model to a sample of respondents from England households with one or more cars. The HOTCO model offers a more nuanced representation of the decision-making process – compared with traditional attitude-behaviour link theories – by incorporating non-linear and multidimensional interactions between its components. Our results suggest that positive attitudes and emotional appraisals for electric and hybrid-electric vehicles are shaped by similar motivators, and respondents perceive them as capable of satisfying the same set of needs. In addition, environmental awareness and pro-innovative orientation are the two motives that generate the greater differences in attitudinal evaluations of petrol vehicles, compared with alternative fuels.

Publication metadata

Author(s): Domarchi C, Vuong QC, Cherchi E

Publication type: Article

Publication status: Published

Journal: Transportation Research Part F: Traffic Psychology and Behaviour

Year: 2024

Volume: 107

Pages: 997-1014

Print publication date: 01/11/2024

Online publication date: 01/11/2024

Acceptance date: 22/10/2024

Date deposited: 12/11/2024

ISSN (print): 1369-8478

ISSN (electronic): 1873-5517

Publisher: Elsevier Ltd

URL: https://doi.org/10.1016/j.trf.2024.10.018

DOI: 10.1016/j.trf.2024.10.018

Data Access Statement: Data will be made available on request.

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Funding

Funder referenceFunder name
Leverhulme Doctoral Scholarship in Behaviour Informatics (DS-2017-015)
Newcastle University Overseas Research Scholarship (NUORS)

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