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Funwashing Counterfeits of Luxury Brands: The Case of Van Cleef

Lookup NU author(s): Professor Natalia YannopoulouORCiD

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Author(s): Yannopoulou N, Chandrasapth K

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: Academy of Marketing Science – AMS

Year of Conference: 2025

Acceptance date: 14/01/2025

URL: https://static1.squarespace.com/static/648893d9cbee3c0b58b73264/t/685bf2c9c98a137f118cf196/1750856395051/85229+AMS_WMS+2025_complete+book+FINAL.pdf

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