Assertive or non-assertive? How self-concept clarity influences customers' responses to advertising messages

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Author(s): Wang L, Chen Y, Xu Y, Lin Z

Publication type: Article

Publication status: Published

Journal: International Journal of Hospitality Management

Year: 2024

Volume: 123

Print publication date: 01/10/2024

Online publication date: 30/09/2024

Acceptance date: 20/09/2024

ISSN (print): 0278-4319

ISSN (electronic): 1873-4693

Publisher: Elsevier Ltd

URL: https://doi.org/10.1016/j.ijhm.2024.103942

DOI: 10.1016/j.ijhm.2024.103942

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