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Browsing publications by Dr Yuanyi Xu

Newcastle AuthorsTitleYearFull text
Dr Yuanyi Xu
From Faces to Feels: The Impact of Human Images on Online Review Usefulness2025
Dr Yuanyi Xu
Mindful Machines: Understanding How AI's Theory of Mind Capabilities Influence Consumer Response to Product Recommendations2025
Dr Yuanyi Xu
When Less Pressure Leads to More Talk: Sales Tactics and Word-of-Mouth2025
Dr Yuanyi Xu
Assertive or non-assertive? How self-concept clarity influences customers' responses to advertising messages2024
Dr Yuanyi Xu
Two birds with one stone: Goal conflict handling and its effect on well-being2024