ePrints

When Less Pressure Leads to More Talk: Sales Tactics and Word-of-Mouth

Lookup NU author(s): Dr Yuanyi XuORCiD

Downloads

• Published version [.pdf]

Licence

This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).

Publication metadata

Author(s): Yang J, Xu Y, Lin Z

Publication type: Article

Publication status: Published

Journal: Psychology & Marketing

Year: 2025

Volume: 42

Pages: 2939-2960

Print publication date: 01/11/2025

Online publication date: 05/08/2025

Acceptance date: 23/07/2025

Date deposited: 06/03/2026

ISSN (print): 0742-6046

ISSN (electronic): 1520-6793

Publisher: John Wiley and Sons Inc.

URL: https://doi.org/10.1002/mar.70019

DOI: 10.1002/mar.70019

Data Access Statement: The data that support the findings of this study are available from the corresponding author upon reasonable request.

Altmetrics

Share