Engagement with Social Media Sexual Health Communities: Motivations and Outcomes of Community Engagement by Consumers with Different Sexual Preferences

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Author(s): Du H, Filieri R, Bhattacharya S

Publication type: Article

Publication status: Published

Journal: Journal of Interactive Marketing

Year: 2026

Pages: epub ahead of print

Online publication date: 08/12/2025

Acceptance date: 19/02/2025

ISSN (print): 1094-9968

ISSN (electronic): 1520-6653

Publisher: Sage Publications, Inc.

URL: https://doi.org/10.1177/10949968251408779

DOI: 10.1177/10949968251408779

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