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AI in community-based contexts: a reflexive approach for ethnographic researchers

Lookup NU author(s): Dr Sara GanassinORCiD

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This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).


Abstract

© 2026 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. This paper discusses people’s everyday engagements with artificial intelligence (AI) tools in diverse community contexts including refugee support groups and participatory arts and health programmes. We draw on two ethnographic vignettes to offer insights into how AI is rapidly changing these environments and shaping how we do research. Acknowledging that AI is more and more a part of people's day-to-day realities means that we must reflect on how our own research lenses expand to navigate this new and continuously evolving landscape. We offer perspectives which foreground reflexive and intercultural approaches, centring participants’ lives and voices whilst maintaining human agency.


Publication metadata

Author(s): Ganassin S, Bradley J, Holland E

Publication type: Article

Publication status: Published

Journal: Language and Intercultural Communication

Year: 2026

Pages: Epub ahead of print

Online publication date: 07/08/2026

Acceptance date: 24/06/2026

Date deposited: 17/08/2026

ISSN (print): 1470-8477

ISSN (electronic): 1747-759X

Publisher: Routledge

URL: https://doi.org/10.1080/14708477.2026.2699744

DOI: 10.1080/14708477.2026.2699744


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Funding

Funder referenceFunder name
British Academy/Leverhulme Small Research [Grant numbers SRG22\220406 and SRG25\250201]

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