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Lookup NU author(s): Dr Janet Ward
Full text for this publication is not currently held within this repository. Alternative links are provided below where available.
Author(s): Ward JA
Editor(s): Sarantinos, V
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: Academy of Marketing Conference
Year of Conference: 2007
Publisher: Kingston Business School
Notes: Peer reviewed conference paper
Library holdings: Search Newcastle University Library for this item
Series Title: Kingston Business School Working Paper Series
ISBN: 9781872058146
