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Developing work related learning in the marketing curriculum, AEF398: The Work Related Marketing Project

Lookup NU author(s): Dr Janet Ward

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Abstract

Abstract The aim of this paper is to introduce the concept of work related learning and give a case study of one specific example of the implementation of work related learning into the marketing curriculum. It is important that this work involved developing work related learning in an existing module, an area which appears to receive less attention than new module development. After explaining the background and pedagogy versus andragogy, I give my personal reflections on the project explaining some of the barriers and common misconceptions that I encountered. My aim being to demonstrate that work related learning is appropriate to students considering a wide range of careers including academic research, the voluntary sector and the commercial sector.

Publication metadata

Author(s): Ward JA

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: Virtue in marketing [electronic resource] : proceedings of the Academy of Marketing Conference, 6-9 July 2004, University of Gloucestershire Business School

Year of Conference: 2004

Notes: All papers are double blind refereed

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