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Retail internationalisation by design? The cultural context of the fashion brand

Lookup NU author(s): Professor Ian Clarke, Craig Moore


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Publication metadata

Author(s): Clarke I, Moore C, Marjanen H

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: Academy of Marketing Conference, ‘New Marketing, New Relevance: Evolution & Innovation for the Next Generation'

Year of Conference: 1999