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Why Are Consumers Fans of Counterfeit Branded Products? - Consumer Psychological Motivations in Counterfeit Consumptions

Lookup NU author(s): Professor Natalia Yannopoulou


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Publication metadata

Author(s): Bian X, Yannopoulou N, Wang KY, Liu S

Publication type: Article

Publication status: Published

Journal: Advances in Consumer Research

Year: 2012

Volume: 40

Pages: 1132-1132

ISSN (print):

ISSN (electronic): 0098-9258

Publisher: Association for Consumer Research



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