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Greek politicians and the use of online technologies for citizen engagement

Lookup NU author(s): Professor Savvas PapagiannidisORCiD, Professor Hartmut Behr


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© 2014, IGI Global. This chapter examines how politicians utilise Internet technologies to create an online presence, the motivating and hindering factors for doing so, and the perceived significance such a presence can have. The authors present empirical data collected via in-depth interviews with Greek politicians taking part in the general elections of 2012. The findings suggest that although politicians are increasingly interested in engaging with citizens using online technologies, their efforts are not always focused on achieving measurable and tangible results. Consequently, they do not make full use of the potential online technologies offer. Instead, the authors conclude, online strategies need to be organised around predefined objectives and based on clear communication and engagement plans.

Publication metadata

Author(s): Papagiannidis S, Stamati T, Behr H

Publication type: Book Chapter

Publication status: Published

Book Title: Integrating Social Media into Business Practice, Applications, Management, and Models

Year: 2014

Pages: 127-145

Print publication date: 30/06/2014

Acceptance date: 01/01/1900

Publisher: IGI Global


DOI: 10.4018/978-1-4666-6182-0.ch007

Library holdings: Search Newcastle University Library for this item

ISBN: 9781466661837