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A/B Testing of factors influencing the Impact of B2B Social Media Posts in an SME

Lookup NU author(s): Erin Coulson, Professor Savvas Papagiannidis, Professor Natalia Yannopoulou


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Publication metadata

Author(s): Coulson E, Coleman S, Papagiannidis S, Yannopoulou N

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: 20th International Conference on Electronic Business (ICEB2020)

Year of Conference: 2020

Online publication date: 05/12/2020

Acceptance date: 01/12/2020

ISSN: 1683-0040