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Who is the customer? Maintaining a customer orientation in long-term service-focused projects

Lookup NU author(s): Chris Ivory, Dr Neil Alderman


Publication metadata

Author(s): Ivory CJ, Alderman N

Publication type: Article

Publication status: Published

Journal: International Journal of Technology Management

Year: 2009

Volume: 48

Issue: 2

Pages: 140-152

Date deposited: 17/02/2010

ISSN (print): 0267-5730

ISSN (electronic): 1741-5276

Publisher: Inderscience Publishers