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When do customer participation and supplier collaboration help B2B service firms offer superior performance value and relational value

Lookup NU author(s): Dr Nima Heirati, Professor Klaus Schoefer


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Publication metadata

Author(s): O'Cass A, Heirati N, Schoefer K

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: Global Marketing Conference (GMC)

Year of Conference: 2014