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Lookup NU author(s): Dr Nima Heirati, Professor Klaus Schoefer
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND).
Author(s): Heirati N, O'Cass A, Schoefer K, Siahtiri V
Publication type: Article
Publication status: Published
Journal: Industrial Marketing Management
Year: 2016
Volume: 55
Pages: 50-58
Print publication date: 01/05/2016
Online publication date: 05/03/2016
Acceptance date: 20/11/2015
Date deposited: 19/02/2015
ISSN (print): 0019-8501
ISSN (electronic): 1873-2062
Publisher: Elsevier
URL: http://dx.doi.org/10.1016/j.indmarman.2016.02.011
DOI: 10.1016/j.indmarman.2016.02.011
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