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Lookup NU author(s): Professor Klaus Schoefer, Professor Markus Blut, Charles Kemp
This is the authors' accepted manuscript of an article that has been published in its final definitive form by Emerald Group Publishing Ltd, 2017.
For re-use rights please refer to the publisher's terms and conditions.
Author(s): Sichtmann C, Schoefer K, Blut M, Kemp C
Publication type: Article
Publication status: Published
Journal: European Journal of Marketing
Year: 2017
Volume: 51
Issue: 1
Pages: 200-218
Online publication date: 13/02/2017
Acceptance date: 02/07/2016
Date deposited: 06/07/2016
ISSN (print): 0309-0566
ISSN (electronic): 1758-7123
Publisher: Emerald Group Publishing Ltd
URL: https://doi.org/10.1108/EJM-08-2013-0460
DOI: 10.1108/EJM-08-2013-0460
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