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Extending Service Brands into Products Versus Services: Multilevel Analyses of Key Success Drivers

Lookup NU author(s): Professor Klaus Schoefer, Professor Markus Blut, Charles Kemp



This is the authors' accepted manuscript of an article that has been published in its final definitive form by Emerald Group Publishing Ltd, 2017.

For re-use rights please refer to the publisher's terms and conditions.

Publication metadata

Author(s): Sichtmann C, Schoefer K, Blut M, Kemp C

Publication type: Article

Publication status: Published

Journal: European Journal of Marketing

Year: 2017

Volume: 51

Issue: 1

Pages: 200-218

Online publication date: 13/02/2017

Acceptance date: 02/07/2016

Date deposited: 06/07/2016

ISSN (print): 0309-0566

ISSN (electronic): 1758-7123

Publisher: Emerald Group Publishing Ltd


DOI: 10.1108/EJM-08-2013-0460


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