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Making personalised nutrition the easy choice: creating policies to break down the barriers and reap the benefits

Lookup NU author(s): Dr Sharron Kuznesof, Dr Luca Panzone, Professor Lynn FrewerORCiD



This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND).


Personalised diets based on people's existing food choices,and/or phenotypic, and/or genetic information hold potential to improve public dietary-related health. The aim of this analysis, therefore, has been to examine the degree to which factors which determine uptake of personalised nutrition vary between EU countries to better target of policies to encourage uptake, and optimise the health benefits of personalised nutrition technology. A questionnaire developed from previous qualitative research was used to survey nationally representative samples from 9 EU countries (N=9381). Perceived barriersto the uptake of personalised nutrition comprised three factors (data protection; the eating context; and societal acceptance). Trust insources of information comprised 4 factors (commerce and media;practitioners; government; family and friends). Benefits comprised single factor. Analysis of Variance (ANOVA) was employed to comparedifferences in responses between the United Kingdom; Ireland; Portugal;Poland; Norway; the Netherlands; Germany; and Spain. The resultsindicated that those in Greece, Poland, Ireland, Portugal and Spain,rated the benefits of personalised nutrition highest, suggesting aparticular readiness in these countries to adopt personalised nutritioninterventions. Greek participants were more likely to perceive the socialcontext of eating as a barrier to adoption of personalised nutrition,implying a need for support in negotiating social situations whilst on aprescribed diet. Those in Spain, Germany, Portugal and Poland scoredhighest on perceived barriers related to data protection. Government wasmore trusted than commerce to deliver and provide information onpersonalised nutrition overall. This was particularly the case inIreland, Portugal and Greece, indicating an imperative to build trust,particularly in the ability of commercial service providers to deliverpersonalised dietary regimes effectively in these countries. These findings, obtained from a nationally representative sample of EU citizensimply that a parallel, integrated, public-private delivery system would capture the needs of most potential consumers

Publication metadata

Author(s): Stewart Knox BJ, Markovina J, Rankin R, Bunting B, Kusnezof S, Fischer A, van der Lans I, Poinhos R, Vaz de Almeida MD, Panzone L, Gibney M, Frewer LJ

Publication type: Article

Publication status: Published

Journal: Food Policy

Year: 2016

Volume: 63

Pages: 134-144

Print publication date: 16/08/2016

Online publication date: 16/08/2016

Acceptance date: 04/08/2016

Date deposited: 07/11/2016

ISSN (print): 0306-9192

ISSN (electronic): 1873-5657

Publisher: Elsevier


DOI: 10.1016/j.foodpol.2016.08.001


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