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Food choice motives, attitudes toward and intention to adopt personalised nutrition

Lookup NU author(s): Dr Arnout Fischer, Dr Sharron Kuznesof, Professor Lynn FrewerORCiD



This is the authors' accepted manuscript of an article that has been published in its final definitive form by Cambridge University Press, 2018.

For re-use rights please refer to the publisher's terms and conditions.


Abstract Objective: This study explored associations between food choice motives, attitudes towards, and intention to adopt personalised nutrition in order to inform communication strategies based on consumer priorities and concerns. Design and Setting: A survey was administered online which included the food choice questionnaire (FCQ), and items assessing attitudes towards and intention to adopt personalised nutrition. Participants: Nationally representative samples were recruited in 9 EU countries (N=9381). Results: Structural equation modelling indicated that the food choice motives, weight control, mood, health and ethical concern had a positive association and price had a negative association with attitude towards, and intention to adopt, personalised nutrition. Health was positively associated and familiarity negatively associated with attitude toward personalised nutrition. The effects of weight control, ethical concern, mood and price on intention to adopt personalised nutrition were partially mediated by the attitude. The effects of health and familiarity were fully mediated by attitude. Sensory appeal was negatively and directly associated with intention to adopt personalised nutrition. Conclusion:Personalised nutrition providers may benefit from taking into consideration the importance of underlying determinants of food choice, particularly weight control, mood and price, in potential users when promoting services and in tailoring communications that are motivationally relevant.

Publication metadata

Author(s): Rankin A, Bunting B, Poínhos P, van der Lans IA, Fischer ARH, Kuznesof S, Almeider MV, Markovina J, Frewer LJF, Stewart-Knox BJ

Publication type: Article

Publication status: Published

Journal: Public Health Nutrition

Year: 2018

Volume: 21

Issue: 14

Pages: 2606-2616

Print publication date: 01/10/2018

Online publication date: 17/05/2018

Acceptance date: 06/04/2018

Date deposited: 10/04/2018

ISSN (print): 1368-9800

ISSN (electronic): 1475-2727

Publisher: Cambridge University Press


DOI: 10.1017/S1368980018001234


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Funder referenceFunder name
265494Commission of the European Communities