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Lookup NU author(s): Dr Chris LambORCiD,
Professor John Kirby
This is the authors' accepted manuscript of an editorial that has been published in its final definitive form by BMJ Publishing Group, 2018.
For re-use rights please refer to the publisher's terms and conditions.
Author(s): Lamb CA, Kirby JA
Publication type: Editorial
Publication status: Published
Print publication date: 01/04/2018
Online publication date: 31/01/2018
Acceptance date: 02/04/2016
ISSN (print): 0040-6376
ISSN (electronic): 1468-3296
Publisher: BMJ Publishing Group