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Lookup NU author(s): Professor Natalia Yannopoulou, Professor Klaus Schoefer
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Author(s): Chandrasapth C, Yannopoulou N, Schoefer K, Kesley D
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: 51st Academy of Marketing Conference
Year of Conference: 2018
Online publication date: 02/07/2018
Acceptance date: 04/04/2018
URL: https://www.academyofmarketing.org/conference/conference-history/conference-2018/