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Authentic Ethnic Advertisement Perceptions

Lookup NU author(s): Nora Alomar, Professor Natalia Yannopoulou, Professor Klaus Schoefer


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Publication metadata

Author(s): Alomar N, Yannopoulou N, Schoefer K

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: AMSAC 2019: Marketing Opportunities and Challenges in a Changing Global Marketplace

Year of Conference: 2019

Pages: 579–580

Online publication date: 16/06/2020

Acceptance date: 26/12/2018

Publisher: Academy of Marketing Science


DOI: 10.1007/978-3-030-39165-2_238

Library holdings: Search Newcastle University Library for this item

Series Title: Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)

ISBN: 9783030391645