Toggle Main Menu Toggle Search

Open Access padlockePrints

Understanding Authentication Processes and the Role of Conventions: a consideration of Greek ethnic restaurants

Lookup NU author(s): Dr Elena Chatzopoulou, Professor Matthew GortonORCiD, Dr Sharron Kuznesof



This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND).


Drawing on convention and social identity theories, this paper explores how actors utilize conventions, linked to particular orders of worth, and identities to claim legitimacy and defend their judgements in processes of hot authentication. It does this through a qualitative study of Greek ethnic restaurants, considering both in-group (Greek restaurant owners and diners) and out-group (tourist and non-Greek) perspectives. We identify three orders of worth (market, domestic and inspirational) which embody contrasting notions of authenticity (pragmatic iconicity, ancestral indexicality and innovative iconicity, respectively). Each order of worth incorporates notions of legitimate and illegitimate actors in authentication processes. While hot authentication is a diffuse and participatory process, some actors nonetheless possess privileged positions.

Publication metadata

Author(s): Chatzopoulou E, Gorton M, Kuznesof S

Publication type: Article

Publication status: Published

Journal: Annals of Tourism Research

Year: 2019

Volume: 77

Pages: 128-140

Print publication date: 01/07/2019

Online publication date: 22/06/2019

Acceptance date: 08/06/2019

Date deposited: 14/06/2019

ISSN (print): 0160-7383

ISSN (electronic): 1873-7722

Publisher: Pergamon Press


DOI: 10.1016/j.annals.2019.06.004


Altmetrics provided by Altmetric