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Healthy foods, healthy sales? Cross-category effects of a loyalty program promoting sales of fruit and vegetables

Lookup NU author(s): Dr Luca Panzone, Dr Barbara ToccoORCiD, Dr Ruzica Brecic, Professor Matthew GortonORCiD

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Publication metadata

Author(s): Panzone L, Tocco B, Brečić R, Gorton M

Publication type: Article

Publication status: Published

Journal: Journal of Retailing

Year: 2024

Volume: 100

Issue: 1

Pages: 85-103

Print publication date: 01/03/2024

Online publication date: 11/01/2024

Acceptance date: 18/12/2023

Date deposited: 23/01/2024

ISSN (print): 0022-4359

ISSN (electronic): 1873-3271

Publisher: Elsevier

URL: https://doi.org/10.1016/j.jretai.2023.12.002

DOI: 10.1016/j.jretai.2023.12.002

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