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Corporate Rebranding: An Internal Perspective

Lookup NU author(s): Professor Klaus Schoefer


The full text of this item is currently under embargo and cannot be made publicly available until after publication.

Publication metadata

Author(s): Joseph A, Gupta S, Wang Y, Schoefer K

Publication type: Article

Publication status: In Press

Journal: Journal of Business Research

Year: 2020

Acceptance date: 20/03/2020

Date deposited: 24/03/2020

ISSN (print): 0148-2963

Publisher: Elsevier


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