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Lookup NU author(s): Dr Saurabh BhattacharyaORCiD, Professor Natalia Yannopoulou
This is the authors' accepted manuscript of an article that has been published in its final definitive form by Emerald Publishing Limited, 2022.
For re-use rights please refer to the publisher's terms and conditions.
Author(s): Bhattacharya S, Agnihotri A, Yannopoulou N, Sakka G
Publication type: Article
Publication status: Published
Journal: International Marketing Review
Year: 2022
Volume: 39
Issue: 3
Pages: 509-528
Online publication date: 21/09/2021
Acceptance date: 01/08/2021
Date deposited: 01/08/2021
ISSN (print): 0265-1335
ISSN (electronic): 1758-6763
Publisher: Emerald Publishing Limited
URL: https://doi.org/10.1108/IMR-02-2021-0082
DOI: 10.1108/IMR-02-2021-0082
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