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Good Fortune and Its Influence on B2B Relationships: The Case of the Mae Manee Money Solution Campaign in Thailand

Lookup NU author(s): KC Chandrasapth, Professor Natalia Yannopoulou

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Author(s): Chandrasapth K, Yannopoulou N, Bian X

Publication type: Article

Publication status: Published

Journal: Industrial Marketing Management

Year: 2022

Volume: 101

Pages: 223-237

Print publication date: 01/02/2022

Online publication date: 03/01/2022

Acceptance date: 16/12/2021

Date deposited: 06/01/2022

ISSN (print): 0019-8501

ISSN (electronic): 1873-2062

Publisher: Elsevier Inc.

URL: https://doi.org/10.1016/j.indmarman.2021.12.005

DOI: 10.1016/j.indmarman.2021.12.005

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