Publications by KC Chandrasapth - ePrints

Browsing publications by KC Chandrasapth.

Newcastle Authors	Title	Year
Professor Natalia Yannopoulou Professor Darren Kelsey KC Chandrasapth	Dissemination of Academic Research Using Visual Methods	2024
KC Chandrasapth Professor Natalia Yannopoulou	Exploring the creative revolution brought by digital technologies in the production of advertising messages	2024
KC Chandrasapth Professor Natalia Yannopoulou	How disinformation affects consumer perceptions towards SCR branding	2024
Professor Natalia Yannopoulou KC Chandrasapth	How disinformation affects sales: Examining the advertising campaign of a socially responsible brand	2024
Professor Natalia Yannopoulou Professor Danae Manika KC Chandrasapth Dr Mina Tajvidi	What we do know and don’t know about marketing communications on mature consumers	2023
KC Chandrasapth Professor Natalia Yannopoulou Professor Klaus Schoefer	A Multimodal Discourse-Mythological Approach to Understanding Brand-Based Conflicts in Online Consumer Communities: The Case of Samsung vs. Huawei	2022
KC Chandrasapth Professor Natalia Yannopoulou	Good Fortune and Its Influence on B2B Relationships: The Case of the Mae Manee Money Solution Campaign in Thailand	2022
KC Chandrasapth Professor Natalia Yannopoulou Professor Klaus Schoefer Dr Tana Licsandru	Conflict in online consumption communities: A systematic literature review and directions for future research	2021
Professor Natalia Yannopoulou KC Chandrasapth Professor Darren Kelsey	Conflicts over Authenticity and Overtourism in Destination Branding	2021
KC Chandrasapth Professor Natalia Yannopoulou Professor Klaus Schoefer Professor Darren Kelsey	The Power of Collective Brand Defending in Mitigating Negative eWOM: An Abstract	2020
KC Chandrasapth Professor Natalia Yannopoulou Professor Klaus Schoefer Professor Darren Kelsey	Online conflicts regarding innovation-based brand positioning: The case of Samsung versus Huawei smartphones	2019
KC Chandrasapth Professor Natalia Yannopoulou Professor Klaus Schoefer Professor Darren Kelsey	The power of collective brand defending in mitigating negative eWOM: The case of a Samsung Galaxy Note8 Club devoted Thai consumer-organized community	2019