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Examining social media engagement through health-related message framing in different cultures

Lookup NU author(s): Dr Saurabh BhattacharyaORCiD, Professor Natalia Yannopoulou

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Publication metadata

Author(s): Agnihotri A, Bhattacharya S, Yannopoulou N, Liu MJ

Publication type: Article

Publication status: Published

Journal: Journal of Business Research

Year: 2022

Volume: 152

Pages: 349-360

Print publication date: 01/11/2022

Online publication date: 06/08/2022

Acceptance date: 01/08/2022

Date deposited: 16/08/2022

ISSN (print): 0148-2963

ISSN (electronic): 1873-7978

Publisher: Elsevier

URL: https://doi.org/10.1016/j.jbusres.2022.08.005

DOI: 10.1016/j.jbusres.2022.08.005

ePrints DOI: 10.57711/h9m3-fz69

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