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Lookup NU author(s): Professor Abigail Marks, Professor Alan McKinlay
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The paper focuses on the formation and implementation of new manufacturing strategies in two UK drinks conglomerates - United Distillers (UD) and Allied Distillers (ADL). Traditionally both companies have been marketingled and relatively indifferent to the achievement of marginal gains in operating efficiencies. But recently each has launched major innovation programmes, ADL's ‘Project Star’, and ‘Towards World Class’ in the case of UD. © 1997, MCB UP Limited
Author(s): Marks A, Findlay P, Hine J, Thompson P, Mckinlay A
Publication type: Review
Publication status: Published
Journal: Management Research News
Year: 1997
Volume: 20
Issue: 2/3
Pages: 21-21
Online publication date: 01/02/1997
ISSN (print): 0140-9174
ISSN (electronic): 1758-6135
URL: https://doi.org/10.1108/eb028525
DOI: 10.1108/eb028525