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Foreign market entry modes for servitization under diverse macroenvironmental conditions: taxonomy and propositions

Lookup NU author(s): Dr Saurabh BhattacharyaORCiD, Professor Natalia Yannopoulou

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This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).

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Author(s): Agnihotri A, Bhattacharya S, Yannopoulou N, Thrassou A

Publication type: Article

Publication status: Published

Journal: International Marketing Review

Year: 2023

Volume: 40

Issue: 4

Pages: 561-584

Print publication date: 04/12/2023

Online publication date: 06/10/2022

Acceptance date: 18/09/2022

Date deposited: 26/09/2022

ISSN (print): 0265-1335

ISSN (electronic): 1758-6763

Publisher: Emerald Publishing Limited

URL: https://doi.org/10.1108/IMR-09-2021-0287

DOI: 10.1108/IMR-09-2021-0287

ePrints DOI: 10.57711/tfwn-vv77

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