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Foreign market entry modes for servitization under diverse macroenvironmental conditions: taxonomy and propositions

Lookup NU author(s): Dr Saurabh BhattacharyaORCiD, Professor Natalia Yannopoulou



This is the authors' accepted manuscript of an article that has been published in its final definitive form by Emerald Publishing Limited, 2022.

For re-use rights please refer to the publisher's terms and conditions.

Publication metadata

Author(s): Agnihotri A, Bhattacharya S, Yannopoulou N, Thrassou A

Publication type: Article

Publication status: Published

Journal: International Marketing Review

Year: 2022

Pages: Epub ahead of print

Online publication date: 06/10/2022

Acceptance date: 18/09/2022

Date deposited: 26/09/2022

ISSN (print): 0265-1335

ISSN (electronic): 1758-6763

Publisher: Emerald Publishing Limited


DOI: 10.1108/IMR-09-2021-0287

ePrints DOI: 10.57711/tfwn-vv77


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