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What we do know and don’t know about marketing communications on mature consumers

Lookup NU author(s): Professor Natalia Yannopoulou, Professor Danae ManikaORCiD, KC Chandrasapth, Dr Mina Tajvidi



This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).

Publication metadata

Author(s): Yannopoulou N, Manika D, Chandrasapth K, Tajvidi M, Wells V

Publication type: Article

Publication status: Published

Journal: European Journal of Marketing

Year: 2023

Volume: 57

Issue: 8

Pages: 1969-1995

Online publication date: 19/05/2023

Acceptance date: 26/03/2023

Date deposited: 29/03/2023

ISSN (print): 0309-0566

ISSN (electronic): 1758-7123

Publisher: Emerald Publishing Limited


DOI: 10.1108/EJM-12-2020-0906

ePrints DOI: 10.57711/j594-tf32


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