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Lookup NU author(s): Professor Natalia Yannopoulou, Professor Danae ManikaORCiD, KC Chandrasapth, Dr Mina Tajvidi
This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).
Author(s): Yannopoulou N, Manika D, Chandrasapth K, Tajvidi M, Wells V
Publication type: Article
Publication status: Published
Journal: European Journal of Marketing
Year: 2023
Volume: 57
Issue: 8
Pages: 1969-1995
Online publication date: 19/05/2023
Acceptance date: 26/03/2023
Date deposited: 29/03/2023
ISSN (print): 0309-0566
ISSN (electronic): 1758-7123
Publisher: Emerald Publishing Limited
URL: https://doi.org/10.1108/EJM-12-2020-0906
DOI: 10.1108/EJM-12-2020-0906
ePrints DOI: 10.57711/j594-tf32
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