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How disinformation affects sales: Examining the advertising campaign of a socially responsible brand

Lookup NU author(s): Professor Natalia Yannopoulou, KC Chandrasapth

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This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).

Publication metadata

Author(s): Yannopoulou N, Chandrasapth K, Bian X, Jin B, Gupta S, Liu M

Publication type: Article

Publication status: Published

Journal: Journal of Business Research

Year: 2024

Volume: 182

Print publication date: 01/09/2024

Online publication date: 21/06/2024

Acceptance date: 14/06/2024

Date deposited: 06/06/2024

ISSN (print): 0148-2963

ISSN (electronic): 1873-7978

Publisher: Elsevier

URL: https://doi.org/10.1016/j.jbusres.2024.114789

DOI: 10.1016/j.jbusres.2024.114789

ePrints DOI: 10.57711/mezy-bp23

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