Exploring the creative revolution brought by digital technologies in the production of advertising messages

Full text for this publication is not currently held within this repository. Alternative links are provided below where available.

Author(s): Chandrasapth K, Yannopoulou N

Editor(s): Chen S;

Publication type: Book Chapter

Publication status: Published

Book Title: Digital Globalization of Creative Industries

Year: 2025

Volume:

Pages: 314

Online publication date: 14/10/2025

Acceptance date: 28/08/2024

Series Title: Advancing International Strategic Management

Publisher: Edward Elgar

URL: https://doi.org/10.4337/9781035314775

DOI: 10.4337/9781035314775

Library holdings: Search Newcastle University Library for this item

ISBN: 9781035314768

ePrints