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Exploring the creative revolution brought by digital technologies in the production of advertising messages

Lookup NU author(s): KC Chandrasapth, Professor Natalia Yannopoulou

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Publication metadata

Author(s): Chandrasapth K, Yannopoulou N

Editor(s): Chen S;

Publication type: Book Chapter

Publication status: In Press

Book Title: Digital Globalization of Creative Industries

Year: 2024

Volume:

Acceptance date: 28/08/2024

Series Title: Advancing International Strategic Management

Publisher: Edward Elgar

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