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Lookup NU author(s): Dr Saurabh BhattacharyaORCiD, Professor Natalia YannopoulouORCiD
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Author(s): Agnihotri A, Bhattacharya S, Yannopoulou N
Editor(s): MacRury, I., & Manika, D.
Publication type: Book Chapter
Publication status: Published
Book Title: Digital Advertising Evolution
Year: 2025
Print publication date: 27/12/2024
Online publication date: 27/12/2024
Acceptance date: 07/03/2024
Publisher: Routledge
Place Published: London
URL: https://doi.org/10.4324/9781003168485
DOI: 10.4324/9781003168485
Library holdings: Search Newcastle University Library for this item
ISBN: 9780367767730
