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Hurdles to Efficient Digital Marketing – A Review

Lookup NU author(s): Dr Saurabh BhattacharyaORCiD, Professor Natalia Yannopoulou

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Publication metadata

Author(s): Agnihotri A, Bhattacharya S, Yannopoulou N

Editor(s): Manika D; MacRury I; Reid D;

Publication type: Book Chapter

Publication status: In Press

Book Title: The Routledge Handbook of Digital Advertising

Year: 2025

Acceptance date: 07/03/2024

Publisher: Taylor and Francis Group

Place Published: London


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