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The Role of Disinformation in Promoting CSR Conscious Brands

Lookup NU author(s): KC Chandrasapth, Professor Natalia Yannopoulou

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Publication metadata

Author(s): Chandrasapth K, Yannopoulou N

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: 2023 Academy of Marketing Science Conference

Year of Conference: 2023

Acceptance date: 05/10/2023

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