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A good bloke and a good man to do business with: How men use symbolic masculinity to network through golf

Lookup NU author(s): Dr Andreas GiazitzogluORCiD, Professor Andrea WhittleORCiD

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This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).


Abstract

Business networks are known to be gendered. However, few studies have delved into precisely how gender relates to networking practices. This study focuses on the gendered symbolic practices used by men when they play golf for the purposes of business networking. The study involved participant observations of five men who worked as wealth managers and who used golf for networking with prospective clients. Analysis reveals how networking and cultural expressions of masculinity intersect. Specifically, we identify the discursive, embodied, and material symbolic practices used by the wealth managers to network with other men. The study shows how performances of “being a good bloke” and “being a good man to do business with” are symbolically related. We contribute to literature on how culturally embedded notions of masculinity are enacted in business contexts, especially business networking interactions.


Publication metadata

Author(s): Giazitzoglu A, Whittle A

Publication type: Article

Publication status: Published

Journal: Gender, Work and Organization

Year: 2025

Volume: 32

Issue: 6

Pages: 2118-2132

Print publication date: 01/11/2025

Online publication date: 08/05/2025

Acceptance date: 22/04/2025

Date deposited: 30/04/2025

ISSN (print): 0968-6673

ISSN (electronic): 1468-0432

Publisher: Wiley-Blackwell Publishing Ltd.

URL: https://doi.org/10.1111/gwao.13271

DOI: 10.1111/gwao.13271

Data Access Statement: The data that support the findings of this study are available on request from the corresponding author. The data are not publicly available due to privacy or ethical restrictions.


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Funding

Funder referenceFunder name
National Innovation Centre for Rural Enterprise
Research England

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