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Asymmetric Brand Extensions: An Investigation into Success Drivers

Lookup NU author(s): Charles Kemp, Professor Klaus Schoefer, Professor Markus Blut

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Author(s): Kemp C, Schoefer K, Blut M, Sichtmann C

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: Frontiers in Service Conference

Year of Conference: 2017

Acceptance date: 14/01/2017

URL: https://frontiers2017.com/

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