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Browsing publications by
Charles Kemp.
Newcastle Authors
Title
Year
Full text
Charles Kemp
Professor Klaus Schoefer
Professor Markus Blut
Asymmetric Brand Extensions: An Investigation into Success Drivers
2017
Charles Kemp
Professor Klaus Schoefer
Professor Markus Blut
The Relevance of Perceived Fit in Symmetric and Asymmetric Brand Extensions
2017