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Lookup NU author(s): KC Chandrasapth, Professor Natalia Yannopoulou, Professor Klaus Schoefer, Professor Darren KelseyORCiD
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Author(s): Chandrasapth K, Yannopoulou N, Schoefer K, Kelsey D
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: Academy of Marketing Science (AMS) Annual Conference
Year of Conference: 2019
Print publication date: 31/05/2019
Acceptance date: 26/12/2018
Publisher: Academy of Marketing Science
URL: https://www.ams-web.org/m/event_details.asp?id=1113506