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A Multimodal Discourse-Mythological Approach to Understanding Brand-Based Conflicts in Online Consumer Communities: The Case of Samsung vs. Huawei

Lookup NU author(s): KC Chandrasapth, Professor Natalia Yannopoulou, Professor Klaus Schoefer


The full text of this item is currently under embargo and cannot be made publicly available until 24/08/2023.

Publication metadata

Author(s): Chandrasapth K, Yannopoulou N, Schoefer K, Liu MJ

Publication type: Article

Publication status: Published

Journal: Journal of Business Research

Year: 2022

Volume: 144

Pages: 1103-1120

Print publication date: 01/05/2022

Online publication date: 24/02/2022

Acceptance date: 05/02/2022

Date deposited: 06/02/2022

ISSN (print): 0148-2963

ISSN (electronic): 1873-7978

Publisher: Elsevier


DOI: 10.1016/j.jbusres.2022.02.017


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